Email Signatures... How Effective is Yours?

Email Signatures are often forgotten about, but they can prove to be a very useful promotion tool that produces great results compared to the effort required to use it!

We all send tonnes of emails each week to clients, customers, suppliers, colleagues and other potential business contacts - so wouldn't you think this is the perfect opportunity to do a bit of marketing with your Email Signature?
And the great thing is... it doesn't cost you anything!!

Instead of just signing with your name, why not include an eye-catching Email Signature at the bottom of your messages? Since you're going to send those emails anyway, it would be a great idea to turn them into a great promotional tool.

Here are a few ideas to spice up your Email Signature:

Include your logo!
Re-inforce your brand by adding your logo. It can also add interest with colour to what can be a boring looking email!
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Offer something of value!
Don't just link to your website home page - link to an article or a hot offer on your website your receivers might be interested in.
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Ask a relevant question to capture their interest!
"Does your corporate image need a make-over?" is more effective than "Click here for logo design".
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Ask them to keep in touch!
Request that prospects sign up for your e-newsletter, facebook page, contact you, or purchase your product. In other words, tell them what to do in order to continue receiving value from you.