Are you getting the BEST out of your current designer?

For some, the thought of working with a designer to produce shiny new marketing materials or a website is very exciting. For others, it's a hassle they'd just as soon get over with. No matter which camp you fall into, you can follow these tips to help streamline the process in working with your graphic designer, and maybe even make your next project more fun to work on.

1. Formalise the brief.

It's a given that all the important points should be documented on paper or email. It should include who your target market is, the message you want to communicate and if the project is part of a broader marketing campaign. It should also include deadlines and a budget.

2. Be Realistic with Deadlines and Budgets.

Your designer will try to combine many elements to get you the most for your money. You may not need a four-colour, die-cut, embossed folder to hand out a quote. If money is an issue, let them suggest economical alternatives. Try to be realistic about your own deadlines too, and adhere to them. You can't always assume the designer and printer can just rush your job through.

3. Provide inspiration.

Show them other designs/creative concepts that appeal to you - also any that you dislike - and explain what you like and/or dislike about these designs. This isn't about 'copying' but allows your designer to understand your sense of style. Don't be afraid to think outside of your industry too.

4. Provide necessary materials in the correct format.

Photographs, images and any copy content need to arrive at the designer in the correct format so that the designer doesn't need to do any extra work that might tip the budget.

5. Don't Box Your Designer In.

Don't hold a pre-conceived notion of how you imagine your design will look. You will box your designer in by telling them EXACTLY what you think you want. You are paying for their expertise. Let your designer add their creativity to the arsenal of information you have just provided. Chances are you'll be pleasantly surprised.

Once you incorporate these steps into your process, you will reduce many of the hassles and headaches that often come up when producing marketing materials. You may even look forward to managing your next project!