For some, the thought of working with a designer to produce shiny new marketing materials or a website is very exciting. For others, it’s a hassle they’d just as soon get over with. No matter which camp you fall into, you can follow these tips to help streamline the process in working with your graphic [...]

It’s nearly that time of year again. Yes, Christmas is just around the corner. Christmas is an important time in our business calendars and for many businesses it is one of the busiest. Christmas can also be an ideal opportunity to market your business. And getting organised ahead of time can help you avoid a [...]

Colour is everywhere and conveys a message – even if we don’t realise it. While it’s message can vary from culture to culture, it pays to know generally what colours mean to your target market.
What do the colours in the design of your website, brochure or product represent?
 
Red
Red is the colour of fire and blood, [...]

We all have a few favourite places on the internet where we stop by every so often to get the information and entertainment we need. Wouldn’t you love it if your website is one of those for web browsers out there?
While there is no magic formula, there are many [...]

1. Develop your website goals and measures of success
What is the purpose of your site? Is it to showcase the products or services of your company or to reinforce your current marketing campaign? Determine how you will measure the success of your website. For example, it [...]

Email Signatures are often forgotten about, but they can prove to be a very useful promotion tool that produces great results compared to the effort required to use it!
We all send tonnes of emails each week to clients, customers, suppliers, colleagues and other potential business contacts – so wouldn’t you think [...]

Are you a small business owner thinking of hiring a designer to take the hard work out of your marketing? There are HEAPS of designers out there – but finding one that is reputable and who can cater to your design needs might not be as easy as you think! Here are the top 10 [...]

In a typical business meet and greet, what are the first things you do? Shake hands. Introduce yourself. Exchange business cards.
These are the conscious actions. Subconsciously, two people that are meeting are immediately evaluating each other and establishing first impressions. Things like: your demeanor, mannerisms, and body language and even your grooming and accessories are [...]

None of us have such a big budget that we can afford to sprinkle dollars over the globe like the advertising fairy does. We need to get ‘bang for our bucks’ – the maximum return for our expenditure. The key to that is marketing material that reaches your target group.
Wikipedia states, "Marketing is an integrated [...]